Youtube

More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

As consumer attention spans shorten, YouTube’s relatively long videos continue to appeal—even when it comes to brand posts. Over half (51%) of YouTube users favor brands’ long-form videos. The long-form nature of YouTube content also allows you to create short-form content for other video platforms like Instagram and TikTok, maximizing your reach and ROI.