What is a social media tool?

To put it simply, social media tools are software used to perform and simplify various social media activities. These activities include content creation, designing, monitoring, scheduling, and posting across multiple social platforms. They can be of different types, each dedicated to a specific sector of the social media workflow.

Since the dynamics of social media evolve by the minute, staying relevant with just good content is not enough. You need to think on a broad scale. Earlier, marketers used to focus mainly on content, but now, as the digital marketplace becomes too competitive, tools are essential to:

• Operate efficiently
• Scale results faster
• Drive engagement, leads, and revenue.